Though we might have the tendency to overlook them as mundane or commonplace, gift cards play an interesting role in our gift-giving practices. Increasingly, they are more popular than tangible gifts and present a comfortable middle ground between the effort of finding a gift and the impersonal association we have with giving cash. We are grateful to have Leland Holcomb return this week to discuss these and other ideas about gift cards. And though their convenience is undeniable, how does it affect our gift-giving culture and by extension, our relationships? Does convenience stifle our otherwise creative and arduous journeys to find perfect gifts? Do we distance ourselves further from in-person shopping experiences? What might gift cards suggest about our knowledge of the recipient?