Stride and Saunter

View Original

Episode 37: Starbucks' 'Race Together' Campaign

Spurred by an article in the March 23rd edition of Advertising Age, we felt it would be pertinent to work through some of the issues facing the 'Race Together' campaign. While we applaud Starbucks CEO Howard Schultz for his attempt at being progressive, we highlight issues regarding the Catch 22 for workers, the intended speed of fast food and the complexity of commercial influence.

See this content in the original post

Your browser doesn't support HTML5 audio

Episode 37: Starbucks' 'Race Together' Campaign Kip Clark and Caroline Borders

Further Reading:

Business Insider, "Here's Starbucks internal memo showing the 'Race Together' campaign was always doomed"

Politifact, "In its 'Race Together' campaign, Starbucks says white people hold nearly 90% of the nation's wealth"

The LA Times, Op-Ed: "What if Starbucks' 'Race Together' had caught on in corporate America?"

The article in question from Advertising Age which inspired this episode.

The memo distributed by Starbucks to its employees